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The Impact of Mobile First Design on Bounce Rate and Engagement

In today’s digital world we all access the internet through mobile devices. Smartphones and tablets are the tools we use to browse, shop and consume content. This change in behavior has changed the way we design websites and given rise to the mobile first approach....

How to Use Mobile Analytics to Drive Your SEO Strategy

SEO has changed a lot over the years. What was once all about keywords and backlinks is now about user behavior, page speed and mobile performance. As mobile devices continue to dominate the internet, understanding how people interact with your website on smaller...

Optimizing Local Search for Mobile-First Indexing

Google’s mobile-first indexing has changed the way businesses approach local SEO. Most users are now accessing the internet on mobile devices so search engines are prioritising mobile experiences when it comes to rankings. For local businesses this means more than...

The Hidden SEO Risks of Poor Mobile Redirects

Mobile optimization is no longer an optional feature; it is the foundation of modern web performance and visibility. With over half of global web traffic now coming from mobile devices, search engines like Google have made mobile friendliness a ranking priority....

AMP: Still Relevant for Mobile SEO in 2025?

Over the past decade, mobile browsing has overtaken desktop use, forcing website owners and digital marketers to re-evaluate their strategies. In response, Google introduced Accelerated Mobile Pages in 2015 to improve page loading speeds and enhance mobile usability....

Why Mobile Content Strategy Needs to Be Different From Desktop

The way people interact with mobile content has evolved significantly over the past decade. Today, mobile devices dominate the digital landscape, influencing how users browse, read, and engage with content. This shift means that businesses and creators cannot afford...

Mobile-First SEO for E-Commerce: Turning Mobile Traffic into Sales

Over 50% of all online shopping happens on mobile devices. Consumers browse, compare and buy products from their smartphones at home, on the go or even while multitasking. This shift in behaviour means for e-commerce businesses mobile is no longer a secondary...

Mobile UX Mistakes That Hurt Your Mobile Search Rankings

Search engines are increasingly prioritizing mobile usability. With more than half of web traffic coming from mobile devices, search engines like Google now focus on mobile-first indexing. This means your mobile site is the primary version considered when ranking...

The Role of Core Web Vitals in Mobile-First Optimization

The digital landscape has seen a marked shift toward mobile-first optimization. As mobile devices account for more than half of global web traffic, optimizing websites for mobile is no longer optional. Google’s shift to mobile-first indexing reinforces this trend,...

Voice Search Optimization: Winning in 2025 and Beyond

Voice search is revolutionizing the way humans interact with the internet. Most consumers carry their smart speakers and virtual assistants along, in the form of Siri, Google Assistant, or Alexa, so voice optimization is no longer a luxury but a must. As such, voice...

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